Fractional CMO for multi-location and distribution-driven companies.
Signed in as:
filler@godaddy.com
Most companies stall at the same point: the founder is still the marketing department, or the team is busy but nobody owns the strategy.
• Marketing becomes reactive
• Messaging becomes inconsistent
• Teams execute tactics without strategy
• Revenue goals lack a marketing engine
That's the gap I fill.
I work with multi-location and distribution-driven companies, $10M–$100M in revenue. Not a fit: businesses looking for low-cost execution only.
How I Work:
1. Positioning & Message Clarity
Define what makes your business distinct and valuable in the market.
2. Revenue-Focused Marketing Strategy
Build a clear 90-day growth roadmap tied to business outcomes.
3. Marketing Leadership & Execution Oversight
Ensure strategy turns into consistent, aligned execution.
I'm Allison Marlow, a fractional CMO with 25+ years leading marketing in foodservice, CPG, and insurance. I help multi-location and distribution-driven companies build the strategy and structure to scale.
I've spent my career leading marketing where growth is complicated: many locations, many buyers, and leaders who need marketing to show up in revenue.
I started threadline to give growing companies that kind of senior leadership without the cost of a full-time CMO. I build the plan, lead the people who carry it out, and develop your team along the way, so the work lasts after I step back.
Experience Includes:
Southern Veterinary Partners
Berkley Industrial Comp
Community Coffee
Locos Franchise Company
UniPro Foodservice
American Cancer Society
More about me on LinkedIn.
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Allison Marlow, Fractional CMO & Author
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